As of 2018, there are over 4 BILLION people online across the World. This is a 7% year-on-year increase.
These numbers suggest that having a strong online presence would be important for a business. But lets break down exactly why a website is useful, and why your business needs one.
No More 9to5
One of the most obvious benefits of having a website is that it is constantly available for people to view and find out the information that they need.
It means that while you may have clocked off for the evening, you can still be selling your products (if you have an online shop) or getting your products or services seen by a whole new target audience.
A website is your chance to truly show off your business.
Your website is a place to let people know about what you have to offer your customers. It’s your chance to put into know own words how your business is the best solution to your customers’ problems.
Go into detail about your products/services and brag about the great feedback you’ve received from passed customers!
When I wrote about the benefits of Social Media for your business, I spoke about how it allows access to a much greater audience of people. The same is true when you have a website.
As was stated at the beginning of this blog, there are currently over 4 billion users of the internet across the World. Even if a small percentage of those people are your target audience, that’s still a lot of potential customers!
There are a number of ways of directing new people to your website. You can use Paid Advertising, Social Media, Search Engine Optimisation etc. and then once they’re there, you can show off your business.
As well as being able the show off your business, your website is a great way to be about to showcase your knowledge and skills. This helps to give your brand authority and can go towards building a sense of trust with your customers, as well as helping to attract new ones.