With over 3 billion users across the World, Social Media is certainly popular. But does that make it useful to you and your business?
In a word, yes.
Here are 7 ways in which Social Media can help your business.
1. It’s Free
Well, free-ish. It’s probably fairer to say that it’s “cost-effective”.
Of course it’s free to set up a profile on Facebook, Twitter etc., but if you want to start advertising on social media then it does cost money. However the financial investment that you need to put into it to start seeing some return is a lot less than other forms of advertising. So increasing brand awareness, whether your budget is big or small, becomes a possibility.
2. Getting To Know You
Social Media is a great way to learn more about your customers and connect with them. The amount of insight that you can gain from the different social platforms (demographics, behaviours etc), is invaluable.
This insight has a couple of benefits. Firstly you can start to understand the needs of your customers and how to address them, and secondly, you can use the insights to help to target your social advertising. It’s this targeting which helps to make advertising on social so cost-effective.
3. Let’s Make Friends
As well as learning about your existing customers, social media is a great way to reach new audiences. Tools like hashtags and geo-tagging allow you to access new people and introduce yourself and your business.
The ol’saying goes that it’s cheaper to have repeat customers than to get new ones. It’s a saying that’s stuck around because, for the most part, it’s true. But to keep customers on your side you need to invest in a relationship with them and social media is a great way to do that. Keeping lines of communication open so that if they, or someone they know, has a problem that your business can solve, you are the first people they think to contact.
5. Come and Find Me
Using social media gives your business new ways to be discovered by potential customers. Whether it be by direct search on a social platform, or through a recommendation, you can become more visible online to new people.
6. May We Help You?
You can receive instant feedback from your customers with social media and manage any problems they have quickly. Using social media as a way of managing customer service also allows a level of transparency that can earn you a lot of trust with your customers.
7. What a Brain Box
By connecting with people in your industry on social media you can demonstrate your knowledge and skills to your customers and become a recognised industry expert on social. By expanding your professional network you’re also opening your business up to potential collaborations and recruits.